OUR MISSION
The mission of AXIGN is to improve the quality and fullness of life by restoring the foundation to the feet with quality footcare products developed from a thorough understanding of:
1. foot anatomy and biomechanics
2. shoe construction and engineering
3. modern manufacturing principles & ideals
WHAT IS AXIGN?
The name AXIGN (pronounced AK-SIGN) means the alIGNment of the AXial skeletal system. We took the words AXIAL and ALIGN and combined them together to create AX-IGN.
The name AXIGN represents a lifestyle goal and our philosophy that the feet are the foundation of the human body, and the alignment of our feet and the axial skeletal system is one of the keys to better health.
AXIGN (pronounced AK-SIGN) was founded in 2010 by a team of dedicated footwear specialists, medical professionals and product engineers in Melbourne, Australia.
In 2010, we launched our first product line – The Sandal Collection – a collection of comfortable sandals with removable footbeds. We’ve since come a long way from that!
In 2011, we developed the signature AXIGN footbed shape, and first applied it to the Axign FlipFlops and Orthotics range. The same year, these 2 ranges were launched into the market.
In 2012, we moved a tiny 90m squared location in Dandenong, Melbourne, Australia, our first office/warehouse complex. A big step up from starting in our garage!
In July 2014, we moved to our current location in Huntingdale, Melbourne, Australia – a much needed upgrade in warehouse size and office space.
In 2015, we founded the ARCHLINE brand of footwear products, our line of affordable footcare made specifically for the pharmacy retail market.
OUR VALUES
INNOVATION
HEALTH & BIOMECHANICS
Our footwear products are designed with modern foot health and biomechanics principles. We work closely and consult with podiatrists, pedorthists and physiotherapists during the product development and testing stage. We apply this knowledge to develop and source footwear products that bring comfort and therapeutic value to your feet.